Rosen is an integrated hospitality and entertainment company that manages several brands that provide distinguished services in hospitality, flowers, and event management, ensuring the highest standards of quality and innovation to provide unique experiences that meet the needs of customers. Among its distinguished services is Bloom, a smart application that brings together many local flower shops, providing customers with an easy and fast shopping experience, where they can browse a variety of flowers, choose their favorite store, and request direct delivery to the desired destination, making the process of buying flowers more convenient and smooth.